Most web searches these days end without a site click, which makes the visitors that do reach your site high intent prospects. Site visitors have self-selected by navigating away from LLMs, walled gardens, and AI Overviews to your branded website. This audit ensures you are maximizing retargeting strategy to guide visitors back to your site at the right time.
Courtney Herb is the Senior Director of Brand Marketing and Communications at AdRoll, where she leads brand strategy, corporate communications, public relations, analyst relations, content marketing, SEO, customer marketing, social media, creative services, and web strategy.
Across her career, Courtney has built a reputation for translating complex technologies and market shifts into compelling narratives that resonate with customers, industry stakeholders, and employees alike. Her expertise spans brand transformation, executive communications, integrated marketing, thought leadership, public relations, and digital strategy, with a particular focus on helping innovative technology companies build trust, authority, and lasting customer relationships.
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