Name: Get More From Your Marketing Spend: Mastering Cross-Channel Attribution
Start: 2024-10-03T10:00:00-04:00
End: 2024-10-03T10:30:00-04:00
Location: Virtual

Get More From Your Marketing Spend: Mastering Cross-Channel Attribution

October

3

at 10am PT / 1pm ET

Get More From Your Marketing Spend: Mastering Cross-Channel Attribution

Relax and relive the moment.

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What was covered

Paid media is expensive; ensuring your marketing budget is spent in the right places matters.

Without attribution, it can be challenging for marketers to identify and prioritize their spend to generate the most conversions and highest revenue. With attribution, marketers gain insights that reveal the combinations of platforms that are working best together, by visualizing the individual touchpoints in consumer journeys, and helps to align creative and messaging to keep consumers engaged and efficiently converting.

Join Aiden Dalley, Senior Manager - Product Marketing, and Evi Katsoulieri, on Thursday, October 3 at 10am PT / 1pm ET as they showcase AdRoll's Cross-Channel Attribution feature. Learn how to centralize your reporting, identify opportunities in your marketing channels and campaigns, and make informed decisions on your strategy to maximize your marketing spend.

Key Topics:

What agile event programs are and why they're essential

Strategies and tools for building agile event marketing

How to scale agile event programs without losing brand integrity or valuable data

Steps you can take right now to introduce agile event marketing into your business

Grab your favorite snack and tune in.

Pro Tip:

First, watch the video to learn how to use this type of theme. Then, replace the video by selecting it and clicking on the "Embed Options" tab on the right. Then, simply paste in the direct link to YouTube or Vimeo. Hide this element when you're finished.

If you would rather embed a video or stream from a different service, use the "Livestream - iFrame Block", which can be found hidden in the Layout Tab.

Need more help? Here are some great Help Center articles regarding embed best-practices:

How do I resize an iFrame?

What's the difference between iFrame elements and Video elements?

How do I embed webinars or livestreams using an iFrame element?

What can I embed using an iframe into Splash?

According to recent reports by eMarketer, 93% of marketing campaigns are run on more than one channel, but only 76% of marketing teams are investing in cross-channel measurement.

Average Number of Channels Used in a Marketing Campaign for US Companies (July 2019)

Areas of attribution and emerging media US brand and agencies will be significantly/somewhat more focused in 2024 (Nov 2023)

Paid media is expensive; ensuring your marketing budget is spent in the right places matters.

Without attribution, it can be challenging for marketers to identify and prioritize their spend to generate the most conversions and highest revenue. With attribution, marketers gain insights that reveal the combinations of platforms that are working best together, by visualizing the individual touchpoints in consumer journeys, and helps to align creative and messaging to keep consumers engaged and efficiently converting.

Join Aiden Dalley, Senior Manager - Product Marketing, and Evi Katsoulieri, on Thursday, October 3 at 10am PT / 1pm ET as they showcase AdRoll's Cross-Channel Attribution feature. Learn how to centralize your reporting, identify opportunities in your marketing channels and campaigns, and make informed decisions on your strategy to maximize your marketing spend.

Key Learnings:

How to implement AdRoll's Cross-Channel Attribution into your marketing toolkit and eliminate manual work.

How to identify opportunities for your marketing channel mix and campaigns with AdRoll's Cross-Channel Attribution.

Understanding the real-time insights from AdRoll's Cross-Channel Attribution dashboard for quick data-driven decision making.

ADD PHOTOS

Your Hosts

Monika Hoex

Chief Creative Office

AdRoll

Leo Di Salvo

Sr. Technology Consultant

AdRoll

Sebastian Poindexter

Sr. Technology Consultant

Adroll

Meet Your AdRoll Experts

Aiden Dalley

Senior Manager, Product Marketing

Evi Katsoulieri

Product Manager

Your Hosts

Jake Hernandez

Chief Creative Officer

Openform

Jake Hernandez is senior director of product marketing at Openform, where his goal is to help people unlock the power of in-person events.

Leo Di Salvo

Sr. Technology Consultant

Openform

Leo Di Salvo is the Senior Technology Consultant at Openform, where his goal is to help people unlock the power of in-person events.

Run of show

12:00PM

Webinar Begins

Opening remarks from your hosts

12:15PM

5-Tips

5 Tips for Creating Virtual Events

12:45PM

Closing

Final remarks from your hosts

Grab your favorite snack and tune in.

Pro Tip:

First, watch the video to learn how to use this type of theme. Then, replace the iFrame embed code of the video below by clicking into it and clicking on the "Embed Options" tab on the right. Hide this element when you're finished.

Need more help? Here are some great Help Center articles regarding embed best-practices:

How do I resize an iFrame?

What's the difference between iFrame elements and Video elements?

How do I embed webinars or livestreams using an iFrame element?

What can I embed using an iframe into Splash?

Resource List

Learn more about cross-channel attribution with AdRoll!

Check our AdRoll's Cross-Channel Attribution

Maximize performance at every stage of the funnel. Discover deeper insights and additional optimizations with our cross-channel attribution dashboard.

Learn More →

How to Attribute Your Multi-Channel Marketing Strategy

Understanding the role individual platforms play in driving conversions, within a multi-channel marketing strategy is a challenge. Learn how to attribution your efforts and improve your marketing.