AdRoll + Bombora Webinar

Going Global with Account-Based Advertising:

Overcoming Data Challenges to Reach Real Decision-Makers

Tuesday

,

April

7

,

2026

10am PST / 1pm EST

Going Global with Account-Based Advertising

Relax and relive the moment.

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What was covered

Buying committees are more global than ever, yet reaching and influencing the right accounts outside the US and Canada has grown increasingly complex. In this LIVE webinar, experts from AdRoll, Bombora, and Greenhouse share how B2B marketers are executing global account-based advertising today, covering how international account targeting works in practice, how to maximize reach and influence through paid media, and how to measure performance across regions with confidence.

Key Topics:

What agile event programs are and why they're essential

Strategies and tools for building agile event marketing

How to scale agile event programs without losing brand integrity or valuable data

Steps you can take right now to introduce agile event marketing into your business

Grab your favorite snack and tune in.

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Buying committees are more global than ever, yet reaching and influencing the right accounts outside the US and Canada has grown increasingly complex. In this LIVE webinar, experts from AdRoll, Bombora, and Greenhouse share how B2B marketers are executing global account-based advertising today, covering how international account targeting works in practice, how to maximize reach and influence through paid media, and how to measure performance across regions with confidence.

Key Topics:

Run effective global account-based advertising campaigns

Understand what changes (and what doesn’t) when taking an account-based advertising approach internationally

Reach the right buying committees while navigating privacy, addressability, and regional data constraints

Measure global account-based advertising performance with confidence and avoid misleading benchmarks

ADD PHOTOS

In Partnership With

Meet the Experts

Ashima Bhutani

Senior Manager, Demand Generation INTL

Greenhouse

McKenzie Jerman

Sr. Director, Partner Management

BOMBORA

Amanda Knupp

Principal Product Marketing Manager

ADROLL

Will Nixon

Head of Data Partnerships

AdRoll

Meet Your Speaker and Host:

Chelsea Dougherty

Principal Product Marketing Manager, AdRoll

speaker

Sam Varga

Events Marketing Manager, AdRoll

Host

Your Hosts

Jake Hernandez

Chief Creative Officer

Openform

Jake Hernandez is senior director of product marketing at Openform, where his goal is to help people unlock the power of in-person events.

Leo Di Salvo

Sr. Technology Consultant

Openform

Leo Di Salvo is the Senior Technology Consultant at Openform, where his goal is to help people unlock the power of in-person events.

Run of show

12:00PM

Webinar Begins

Opening remarks from your hosts

12:15PM

5-Tips

5 Tips for Creating Virtual Events

12:45PM

Closing

Final remarks from your hosts

Grab your favorite snack and tune in.

Pro Tip:

First, watch the video to learn how to use this type of theme. Then, replace the iFrame embed code of the video below by clicking into it and clicking on the "Embed Options" tab on the right. Hide this element when you're finished.

Need more help? Here are some great Help Center articles regarding embed best-practices:

How do I resize an iFrame?

What's the difference between iFrame elements and Video elements?

How do I embed webinars or livestreams using an iFrame element?

What can I embed using an iframe into Splash?

Activate Accounts. Accelerate Revenue.

AdRoll ABM is part of the AdRoll connected advertising platform , bringing together intent signals, multi-channel engagement, and GTM orchestration in one AI-powered system.

Identify in-market accounts. Engage buying committees across channels. Measure pipeline and revenue impact with confidence. Built for modern B2B teams who need full-funnel performance, not siloed tools.

Explore AdRoll ABM

Activate Accounts. Accelerate Revenue.

AdRoll ABM is part of the AdRoll connected advertising platform , bringing together intent signals, multi-channel engagement, and GTM orchestration in one AI-powered system. Identify in-market accounts. Engage buying committees across channels. Measure pipeline and revenue impact with confidence.
Built for modern B2B teams who need full-funnel performance, not siloed tools.
Explore AdRoll ABM

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