Name: Beyond Black Friday: How to Activate Your Customer Data for Ongoing Growth
Start: 2025-12-04T10:00:00-05:00
End: 2025-12-04T11:00:00-05:00
Location: Virtual

Beyond Black Friday:

How to Activate Your Customer Data for Ongoing Growth

December

4

,

2025

10 am PDT / 1 pm EDT

Beyond Black Friday: How to Activate Your Customer Data for Ongoing Growth

Relax and relive the moment.

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What was covered

Black Friday and Cyber Monday are right around the corner, and with them comes a surge of new shoppers, site visits, and engagement. But the real opportunity isn’t just in the spike, it's in what you do after it. Your holiday traffic and purchase data is a goldmine for building repeat sales, loyalty, and long-term revenue

Join experts from AdRoll and Klaviyo for a live panel discussion on how to activate your customer data post-Black Friday and turn seasonal buyers into lifelong customers. You’ll learn how to re-engage your holiday audiences across channels, personalize follow-up campaigns, and build momentum that lasts throughout the new year!

Key Topics:

What agile event programs are and why they're essential

Strategies and tools for building agile event marketing

How to scale agile event programs without losing brand integrity or valuable data

Steps you can take right now to introduce agile event marketing into your business

Grab your favorite snack and tune in.

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How will you turn your holiday shoppers into year-round customers?

Black Friday and Cyber Monday are right around the corner, and with them comes a surge of new shoppers, site visits, and engagement. But the real opportunity isn’t just in the spike, it's in what you do after it. Your holiday traffic and purchase data is a goldmine for building repeat sales, loyalty, and long-term revenue

Join experts from AdRoll and Klaviyo for a live panel discussion on how to activate your customer data post-Black Friday and turn seasonal buyers into lifelong customers. You’ll learn how to re-engage your holiday audiences across channels, personalize follow-up campaigns, and build momentum that lasts throughout the new year!

This session will give you clear, actionable ways to:

• Activate your customer data across channels to reconnect with high-intent holiday shoppers through email, SMS, social, display, and Connected TV.

• Turn first-time buyers into repeat customers with smarter targeting and personalized messaging.

• Build loyalty that lasts, extending the value of every shopper beyond the holiday season.
See how leading brands do it, with real examples of post-BFCM success.

Plus, join us live for a chance to win one of twenty $100 gift cards and we’ll close with a LIVE Q&A, so bring your questions!

ADD PHOTOS

Lizzie Chapman

VP, Tech Partnerships & Channels

AdRoll

Dan Goldstein

ISV & Solution Partnerships

KLAVIYO

Lindsay Duggan Martinez

Principal Strategic Partner Manager

Adroll

Casey Murray

Enterprise Partner Manager

Recharge

Lexi Nastos

Chief Operating Officer

maison mrkt

Your Hosts

Monika Hoex

Chief Creative Office

AdRoll

Leo Di Salvo

Sr. Technology Consultant

AdRoll

Sebastian Poindexter

Sr. Technology Consultant

Adroll

Meet Your Speaker and Host:

Chelsea Dougherty

Principal Product Marketing Manager, AdRoll

speaker

Sam Varga

Events Marketing Manager, AdRoll

Host

Your Hosts

Jake Hernandez

Chief Creative Officer

Openform

Jake Hernandez is senior director of product marketing at Openform, where his goal is to help people unlock the power of in-person events.

Leo Di Salvo

Sr. Technology Consultant

Openform

Leo Di Salvo is the Senior Technology Consultant at Openform, where his goal is to help people unlock the power of in-person events.

Run of show

12:00PM

Webinar Begins

Opening remarks from your hosts

12:15PM

5-Tips

5 Tips for Creating Virtual Events

12:45PM

Closing

Final remarks from your hosts

Grab your favorite snack and tune in.

Pro Tip:

First, watch the video to learn how to use this type of theme. Then, replace the iFrame embed code of the video below by clicking into it and clicking on the "Embed Options" tab on the right. Hide this element when you're finished.

Need more help? Here are some great Help Center articles regarding embed best-practices:

How do I resize an iFrame?

What's the difference between iFrame elements and Video elements?

How do I embed webinars or livestreams using an iFrame element?

What can I embed using an iframe into Splash?

Resource List

Learn more about our new brand and how to elevate your tech stack.

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