Name: Building a Strong Attribution Strategy
Start: 2024-06-26T11:00:00-04:00
End: 2024-06-26T11:45:00-04:00
Location: Virtual

Building a Strong

Attribution Strategy

Wednesday

,

June

26

,

2024

11am PDT / 2pm EDT

Building a Strong

Attribution Strategy

Relax and relive the moment.

WATCH NOW

What was covered

In fact, more than half of marketing campaigns for U.S. companies are run on 4 or more channels.

And, as any marketer knows, more channels means more complexity so it's no surprise that cross-channel measurement is the #1 area of investment for brands and agencies this year.

Join us on June 26th to learn how to build (or revise) an attribution strategy that helps you make informed decisions about budget, creative, messaging, customer journeys, and more.

Key Topics:

What agile event programs are and why they're essential

Strategies and tools for building agile event marketing

How to scale agile event programs without losing brand integrity or valuable data

Steps you can take right now to introduce agile event marketing into your business

Grab your favorite snack and tune in.

Pro Tip:

First, watch the video to learn how to use this type of theme. Then, replace the video by selecting it and clicking on the "Embed Options" tab on the right. Then, simply paste in the direct link to YouTube or Vimeo. Hide this element when you're finished.

If you would rather embed a video or stream from a different service, use the "Livestream - iFrame Block", which can be found hidden in the Layout Tab.

Need more help? Here are some great Help Center articles regarding embed best-practices:

How do I resize an iFrame?

What's the difference between iFrame elements and Video elements?

How do I embed webinars or livestreams using an iFrame element?

What can I embed using an iframe into Splash?

Marketers are running campaigns across more channels than ever before.

In fact, more than half of marketing campaigns for U.S. companies are run on 4 or more channels.

And, as any marketer knows, more channels means more complexity so it's no surprise that cross-channel measurement is the #1 area of investment for brands and agencies this year.

Join us on June 26th to learn how to build (or revise) an attribution strategy that helps you make informed decisions about budget, creative, messaging, customer journeys, and more.

Key Topics:

The rise of marketing channels and the challenges they create

How multi-touch attribution can help solve those challenges

The pros and cons of the 6 most common attribution models

Keys steps to success in applying a multi-touch attribution model

ADD PHOTOS

In Partnership With

Meet the Experts

Evi Katsoulieri

Product Manager, Reporting & Insights

AdRoll

Canon Mikho

Head of Marketing Analytics & Chief Engagement Lead

IMPROVADO

Meet Your Host

Chelsea Dougherty

Principal Partner Manager

ADROLL

Your Hosts

Jake Hernandez

Chief Creative Officer

Openform

Jake Hernandez is senior director of product marketing at Openform, where his goal is to help people unlock the power of in-person events.

Leo Di Salvo

Sr. Technology Consultant

Openform

Leo Di Salvo is the Senior Technology Consultant at Openform, where his goal is to help people unlock the power of in-person events.

Run of show

12:00PM

Webinar Begins

Opening remarks from your hosts

12:15PM

5-Tips

5 Tips for Creating Virtual Events

12:45PM

Closing

Final remarks from your hosts

Grab your favorite snack and tune in.

Pro Tip:

First, watch the video to learn how to use this type of theme. Then, replace the iFrame embed code of the video below by clicking into it and clicking on the "Embed Options" tab on the right. Hide this element when you're finished.

Need more help? Here are some great Help Center articles regarding embed best-practices:

How do I resize an iFrame?

What's the difference between iFrame elements and Video elements?

How do I embed webinars or livestreams using an iFrame element?

What can I embed using an iframe into Splash?

Related Resources

Eager to start your learning now? Check out these articles and videos from AdRoll and Improvado.

AdRoll + Improvado Unlock the Power of Marketing Data With Cross-Channel Attribution (AdRoll)

In partnership with Improvado, AdRoll announces their Cross-Channel Attribution — a game-changer in the world of marketing analytics.