Pipeline Palooza: Proven plays to prime your ‘24 pipeline

October 25, 2023

10:00am PT / 1pm ET

Relax and relive the moment.

WATCH NOW

What was covered

2024 is on the horizon, and the clock is ticking. In an era where precision and efficiency are paramount, Account-Based Marketing (ABM) is the ultimate weapon in the B2B marketer's arsenal. It's not just about priming your pipeline; it's about eliminating waste, maximizing ROI, and conquering new challenges that lie ahead.

Revenue leaders from Instapage, Opensense, SmartBug Media, NetLine, and RollWorks, unite to help you set the stage for a prosperous H1 sharing their battle-tested revenue generating ABM plays and 2024 strategies which will help you refine your approach, garner deeper sales-marketing alignment, and win with efficiency!

Key Topics:

What agile event programs are and why they're essential

Strategies and tools for building agile event marketing

How to scale agile event programs without losing brand integrity or valuable data

Steps you can take right now to introduce agile event marketing into your business

Grab your favorite snack and tune in.

Pro Tip:

First, watch the video to learn how to use this type of theme. Then, replace the video by selecting it and clicking on the "Embed Options" tab on the right. Then, simply paste in the direct link to YouTube or Vimeo. Hide this element when you're finished.

If you would rather embed a video or stream from a different service, use the "Livestream - iFrame Block", which can be found hidden in the Layout Tab.

Need more help? Here are some great Help Center articles regarding embed best-practices:

How do I resize an iFrame?

What's the difference between iFrame elements and Video elements?

How do I embed webinars or livestreams using an iFrame element?

What can I embed using an iframe into Splash?

2024 is on the horizon, and the clock is ticking. In an era where precision and efficiency are paramount, Account-Based Marketing (ABM) is the ultimate weapon in the B2B marketer's arsenal. It's not just about priming your pipeline; it's about eliminating waste, maximizing ROI, and conquering new challenges that lie ahead.

Revenue leaders from Instapage, Opensense, SmartBug Media, NetLine, and RollWorks, unite to help you set the stage for a prosperous H1 sharing their battle-tested revenue generating ABM plays and 2024 strategies which will help you refine your approach, garner deeper sales-marketing alignment, and win with efficiency!

Key Highlights:

ABM Strategies That Deliver: Dive deep into ABM strategies and plays that consistently deliver. Learn how to identify high-fit, in-market opportunities with surgical precision, ensuring that every marketing dollar counts.

Eliminate Waste, Boost ROI: Discover how to reduce waste by focusing your efforts on accounts that are genuinely in-market for your products or services. Say goodbye to marketing budget leakage and hello to impressive ROI.

Shorten Sales Cycles, Simplify Buying Committees: Streamline your sales approach, engage stakeholders effectively, and accelerate your sales cycles. Our experts will provide actionable insights and tactics that will help you navigate these hurdles with confidence.

Win Big and Fuel Your Personal Journey: As a bonus, all attendees who participate will be included in our exclusive airline ticket giveaway. Add a new destination to your personal journey, while you're transforming your professional journey with strategies and plays to fuel your company’s pipeline!

Your Host and Moderator

Josh Baez

Senior Manager of Demand Generation

netline

+

Speakers

Marie Josette (MJ) Joseph

Principal Revenue Marketing Manager, RollWorks

_____

With 10+ years of marketing and project management expertise to drive results and growth, MJ currently spearheads revenue marketing initiatives for RollWorks' Strategic segment, encompassing acquisition and customer retention efforts.

Bobby Narang

Founder & Chief Customer Officer, Opensense
_____
Bobby spends his days working closely with all of the most critical business units at Opensense, from sales to partnerships; supporting the team in growing and nurturing top accounts and maximizing the value customers receive day in and day out from the Opensense platform.

Michele Barnes

Senior Growth Manager, Strategic Services, Instapage
_____
With a track record of delivering high conversion rates and maximizing ROAS, Michele leverages her expertise in conversion rate optimization, digital marketing, and customer experience to drive growth and business objectives at Instapage and educate fellow marketers.

Alyssa Thornley

Sales Director and Growth Builder, SmartBug Media
_____
Alyssa is a seasoned B2B marketing and sales veteran with a wealth of experience spanning multiple industries. She's a trailblazing sales leader who believes in pushing boundaries and incorporating storytelling into the sales process to connect with people on a deeper level.

The countdown begins

The Final Countdown!

Time left for the event days hours minutes seconds

The countdown doesn't work if the event start date is set to TBD

Your Hosts

Jake Hernandez

Chief Creative Officer

Openform

Jake Hernandez is senior director of product marketing at Openform, where his goal is to help people unlock the power of in-person events.

Leo Di Salvo

Sr. Technology Consultant

Openform

Leo Di Salvo is the Senior Technology Consultant at Openform, where his goal is to help people unlock the power of in-person events.

Run of show

12:00PM

Webinar Begins

Opening remarks from your hosts

12:15PM

5-Tips

5 Tips for Creating Virtual Events

12:45PM

Closing

Final remarks from your hosts

Grab your favorite snack and tune in.

Pro Tip:

First, watch the video to learn how to use this type of theme. Then, replace the iFrame embed code of the video below by clicking into it and clicking on the "Embed Options" tab on the right. Hide this element when you're finished.

Need more help? Here are some great Help Center articles regarding embed best-practices:

How do I resize an iFrame?

What's the difference between iFrame elements and Video elements?

How do I embed webinars or livestreams using an iFrame element?

What can I embed using an iframe into Splash?

Resource List

01

A Guide to Agile Event Programs that Can Survive Anything

Explore why the most dynamic leaders are building strategies for agile event marketing with a focus on scaling in-person and virtual events that are fast, flexible, and hyper-effective at driving meaningful connections.

Download

02

Crisis Mode: Ideas for Managing Events in Challenging Situations

Learn strategies, experiences and lessons learned from top event marketing leaders who have walked through the fire more than once and lived to talk about it.

Register

03

How to Build a Rock Solid Agile Events Program

The old way of doing event marketing—a large, inflexible investment in a small number of tentpole events—doesn't fit into a business world that demands adaptability and speed.

Watch now

See you soon.

Home

About

Resources